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Airbnb can teach Asia's startups the power of being liked

Home rental company reaps the benefits of creating goodwill inside and out

| North America
Airbnb's CEO Brian Chesky, pictured in November 2016: his pay is average compared to other startups, grossing only $110,000 a year.   © Reuters

Howard Yu is LEGO professor of management and innovation at IMD Business School. Jialu Shan is a scholar in Asian and emerging markets at IMD Business School.

When Airbnb lists on New York's Nasdaq on Friday, it is expected to raise $2.75 billion and achieve a valuation of about $35 billion, placing it among the biggest initial public offerings of the year.

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