BTS is peaking, but South Korea still playing the same old song

K-pop phenomenon is a microcosm of South Korea's broader economic challenges

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Fun as they are, BTS have not invented anything new. © Sipa/AP

William Pesek is an award-winning Tokyo-based journalist and author of "Japanization: What the World Can Learn from Japan's Lost Decades."

BTS -- the nickname of the insanely popular South Korea boyband set to take the investment world by storm -- is now more than an acronym for Bulletproof Boy Scouts. The cultural phenomenon has become Bigger Than Samsung.

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