ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

BTS is peaking, but South Korea still playing the same old song

K-pop phenomenon is a microcosm of South Korea's broader economic challenges

| South Korea
Fun as they are, BTS have not invented anything new.   © Sipa/AP

William Pesek is an award-winning Tokyo-based journalist and author of "Japanization: What the World Can Learn from Japan's Lost Decades."

BTS -- the nickname of the insanely popular South Korea boyband set to take the investment world by storm -- is now more than an acronym for Bulletproof Boy Scouts. The cultural phenomenon has become Bigger Than Samsung.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more