Blockchain or broke: Why Japan's anime industry needs Web3

Embrace of technology could help overworked artists reclaim the value they create

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20250514 Japan's Ghibli Park

In Dondoko Forest at the Japan's Ghibli Park, visitors can climb inside a five-meter-tall wooden Totoro from the film "My Neighbor Totoro."(Photo by Yuki Nakao)

Douglas Montgomery is CEO of Global Connects Media and an adjunct professor at Temple University Japan.

Peak Japan faces an existential paradox. Its creative output has never been more globally influential, yet its creators capture less and less of the value they generate.

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