Vivian Toh is the chief editor of TechTechChina, a Chinese tech news startup.
China's e-commerce landscape is undergoing a seismic shift, moving away from the cutthroat "low prices at all costs" strategy that has dominated the sector for the past decade. The relentless pursuit of low prices, fueled by algorithmic manipulation and fierce competition, has left a trail of casualties in its wake -- from squeezed suppliers and struggling merchants to disillusioned consumers and even the platforms themselves.
