Nan Li is associate professor of finance at the Antai College of Economics and Management of Shanghai Jiao Tong University. John D. Van Fleet is Antai's director of corporate globalization.
No one in China will soon forget 2022.
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Nanjing Road in Shanghai on Jan. 1: Selling to young consumers is a primary reason why overseas multinationals have come to China. © Imaginechina/AP
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