China's young, female and educated lead cultural shift on booze

Changes in drinking habits offer opportunities for global beverage brands

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20241129 red wine in shanghai

People drink red wine at a bar in Shanghai, China. © Reuters

Subramania Bhatt is CEO and founder of Singapore-based China Trading Desk.

China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment over travel and savings, with a significant chunk of disposable income now spent on social experiences.

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