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Chinese companies must Europeanize for Europe

Empowering local executives and engaging with the public can help allay suspicions

| China
Sponsored Chinese New Year events do little to allay public suspicions in Europe.   © Reuters

Amid tensions with the U.S., Europe is rising in importance for China and for Chinese companies.

Businesses including Haier Group, Midea Group, Huawei Technologies and Industrial and Commercial Bank of China (ICBC) see Europe both as a market for growth and a place to acquire technologies and skills.

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