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Chinese tourists are back and so is Beijing's tourism diplomacy

Visitor flows and spending being used again to reward friends and punish foes

| China
Chinese tourists arrive at Suvarnabhumi International Airport, Thailand, on Jan. 9: Many countries are greeting the return of Chinese travelers with mixed signals.   © AP

Mingming Cheng is an associate professor of digital marketing at Curtin University in Perth, Australia, where he researches Chinese outbound tourism.

After nearly three years of closed borders and strict COVID-19 movement controls, China's frontiers reopened two weeks ago, clearing the way for millions of Chinese to travel the world over the Lunar New Year holidays.

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