Facebook deal boosts Reliance's assault on India's online retailers

Mukesh Ambani's JioMart wants to use WhatsApp to sell groceries from local stores

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20200430 grocery store Gurugram.jpg

A grocery store in Gurugram, pictured on April 25: many neighborhood stores will be hesitant to formally recording transactions. © Hindustan Times/Getty Images

Ritesh Kumar Singh is chief economist of Indonomics Consulting and a former assistant director of the Finance Commission of India.

Reliance Industries has already disrupted India's telecoms market, lowering prices so far that it has almost driven its rivals out of business. Now, by partnering with Facebook, it is coming after India's online retail market too.

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