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Grab and Gojek must show flexibility to survive

Started as ride-hailers, superapps will need different routes to sustainability

| Singapore
Grab and Gojek realized that ride-hailing services were not the profitable long-term future of their businesses. (Photo by Ken Kobayashi)

Headlines often dub Grab and Gojek, which both started as ride-hailing services, rivals locked in Southeast Asia's superapp race, given the multiplicity of services they now provide, from food delivery to digital payments.

While neither has yet reached WeChat's level of ubiquity in China, both have demonstrated the power of entering the right market early on and have outlined compelling growth strategies for the region's technology startups.

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