ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

In China, Google must go by any other name

Internet search company should use a different brand for censored results

| China

Pity America's poor internet giants, struggling to add big growth onto already bloated and maturing customer bases! Where must their gaze naturally fall but the promised land of China: so big, so enticing, yet so closed to them and so protected by tight censorship and control.

In just the past few weeks, we have seen Facebook try to open an "innovation hub" in the eastern city of Hangzhou, get tentative local approval to proceed but then have national officials slam the door in its face.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more