India's Modi is not the world's guru

Publicity campaign ahead of G20 summit strikes the wrong note

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Paramilitary soldiers at a bus stop in New Delhi on Sept. 4: Advertisements with images of Prime Minister Narendra Modi are everywhere ahead of the G20 summit. © Reuters

Swaminathan S. Anklesaria Aiyar is a research fellow at the Cato Institute, a Washington-based think tank.

In the run-up to the Group of 20 summit this weekend in New Delhi, billboards and bus stops in every Indian city are plastered with images of Prime Minister Narendra Modi, who will preside over the gathering of leaders from around the globe.

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