Indonesia's bid to create family office hub in Bali is a tough ask

Emulating Singapore's gold standard requires investment and strategic reforms

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By establishing a family offices hub, Indonesian President Joko Widodo aspires to transform the resort island of Bali into a financial magnet akin to Singapore. © Reuters

Alldo Fellix Januardy is a managing partner at the Jakarta-based AVYA Law Firm, specializing in family enterprises and multigenerational family estates. He is also the co-founder of LogikaRasa, a Jakarta-based startup promoting Indonesian literature.

The Indonesian government's plan to establish a family offices hub in Bali has stirred both enthusiasm and skepticism. This ambitious scheme, championed by President Joko Widodo and Coordinating Minister for Maritime Affairs and Investment Luhut Binsar Pandjaitan, aspires to transform the resort island into a financial magnet akin to Singapore.

Critics argue that while there is bright potential for economic growth, Indonesia might not yet be ready for such an initiative.

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Emulating Singapore's success seems logical. The city-state's streamlined regulations, robust legal framework and centralized governance have made it a haven for family offices. However, Indonesia's sprawling archipelago presents a starkly different backdrop. The challenge of replicating Singapore's centralized efficiency in Bali -- a province within a diverse and decentralized nation -- is immense.

A critical consideration is the need for Bali to be granted special autonomy, similar to Aceh, Yogyakarta and Papua. Unlike these regions, whose autonomy is rooted in political sovereignty, Bali's would be driven purely by economic ambition. This divergence raises numerous legal difficulties. Conflicting laws across financial, corporate and family sectors are almost inevitable, fostering uncertainty and potential litigation.

Moreover, the cultural and environmental ramifications of this plan cannot be overlooked. With its unique cultural heritage and delicate ecosystems, Bali is already grappling with the pressures of overtourism. The influx of high-net-worth individuals and the establishment of family offices could exacerbate these issues, straining local resources and altering the island's sociocultural fabric. Critics argue that Bali could transform into a tax haven, a magnet for dubious transactions and money laundering, further eroding its cultural integrity.

The government must tread carefully, balancing economic aspirations with the imperative to preserve Bali's environmental and cultural heritage. While the influx of wealth could spur economic growth, it could also invite illicit activities. Robust regulatory frameworks and stringent oversight will be essential to mitigate these risks, yet implementing such measures effectively remains a formidable challenge.

Singapore stands as a key player in this sector for several reasons. The country boasts a clear and nonconflicting regulatory and legal framework, as well as a reputable judiciary. It ranks first globally in political and operational stability and is home to an estimated 59% of Asia's family offices.

Singapore is also the fourth-largest recipient of foreign direct investment globally, making it a thriving location for businesses. Singapore's ecosystem supports over 3,000 startups, a global network of 500 investors and more than 200 incubators and accelerators. Its stable, powerful economy, rich human capital and strategic geographic location have made it highly appealing to wealthy families.

The question is what lessons can Indonesia learn from Singapore's experience. Indonesia stands on the brink of a transformative opportunity with the rise of family offices. As the world's fourth-most populous country and the largest economy in Southeast Asia, Indonesia is well-positioned to benefit from this proliferation. However, achieving parity with Singapore requires a robust framework of regulations and legal reforms.

Unlike Singapore, Indonesia lacks crucial elements, such as probate recognition and trust funds. In Singapore, the legal system efficiently handles probate, ensuring estates are distributed according to the deceased's wishes.

Conversely, in Indonesia, wills are managed by notaries, often leading to complications and delays. The absence of trust funds in Indonesia's legal framework forces many family offices to transfer assets to Singapore for better wealth management. Additionally, Indonesia's inheritance law, influenced by Dutch civil law and Islamic law, mandates fair distribution among family members, posing challenges for family offices needing tailored solutions. Therefore, it is imperative to establish laws and regulations that address these gaps to provide the necessary legal backbone for family offices to operate efficiently.

Additionally, stringent anti-money laundering regulations and strengthened Know Your Customer (KYC) protocols are crucial. These measures would not only protect the financial system but also instill confidence in potential investors, assuring them that their funds are safe from illicit activities.

The Singapore International Arbitration Centre (SIAC) is renowned for its efficiency and reliability. By contrast, Indonesia's legal proceedings are often protracted and uncertain, making it less appealing for family offices to prioritize swift and discreet resolution of disputes.

Establishing a private arbitration board in Bali, modelled on SIAC, could offer a solution. Such a board would provide a streamlined process for resolving conflicts, ensuring that disputes are handled promptly and appropriately for the familial nature of these offices.

Indonesian family offices can drive impact investing, aligning financial returns with social and environmental benefits, by investing in sustainable projects, social enterprises and green technologies. This will broaden the investment horizon and contribute to Indonesia's sustainable development goals.

Singapore's rise as a hub for family offices highlights its commitment to a high quality of life. To attract similar investment, Indonesia must enhance its prosperity and lifestyle quality. Family offices focus on preserving and growing family wealth and well-being. Singapore's success is due to its multicultural society, diverse talent pool and world-class education system.

Its highly educated workforce in finance, accounting and legal services adds to its appeal. For Indonesia to compete, it must invest in education, health care and infrastructure, and foster a skilled workforce to create a thriving environment for family offices.

While the Indonesian government's plan to establish a family office hub in Bali is undoubtedly visionary, it is fraught with complexities. Bali's need for special autonomy, potential legal conflicts, as well as environmental and cultural impacts, are significant hurdles that must be addressed.

If not navigated with care, the dream of an economic boon could swiftly morph into a bureaucratic and ecological nightmare. But elevating Indonesia's family office ecosystem to match Singapore's is also achievable.

Implementing strategic legal reforms, creating a supportive regulatory environment and fostering innovation and sustainability can attract family offices and spur economic prosperity. The government envisions managing up to $500 billion (over 8,000 trillion rupiah) and mandating local employment in family offices.

With the right reforms, Indonesia can foster thriving family offices, driving significant economic growth and development.

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