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'Insulting China' and the business of fomenting online rage

Brands from Zara to Givenchy have borne brunt of Chinese netizens' fury

| China

One of the most viral phrases on Chinese social media in recent years -- and one which causes the worst kind of crisis for foreign companies -- is "insulting China." When China's netizens perceive that a brand has demeaned their country, the fury is instant and the apology from the brand normally swift.

But while the media likes to attribute growing nationalism to such bust-ups, behind accusations of "insulting China" are more complex motivations and sentiments, including political incitement.

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