Ishiba's call to make Japan fun (again) wins few smiles

Public more concerned about inflation, health care, pensions and national security

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20250228 Smily Ishiba

Japanese Prime Minister Shigeru Ishiba announced at the start of the current session of parliament that he aims to make Japan tanoshii -- a word variously translated as "enjoyable," "pleasant," "happy" or "fun." (Photo by Uichiro Kasai)

Linda Sieg covered Japanese politics, economics and social issues at Reuters in Tokyo for over three decades, most recently as chief political correspondent. She is currently freelancing.

"Fifty years ago, I was in first grade and there was a festival in a nearby shrine. People were not affluent, but everyone was smiling." So spoke Shigeru Ishiba as he campaigned last year to become Japan's next prime minister.

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