Douglas Montgomery is CEO of Global Connects Media and an adjunct professor at Temple University Japan.
In the world of pop culture, few stories are as remarkable -- or instructive -- as the rise of the "Korean wave," or hallyu. Over the past two decades, South Korea has transformed itself from a modest exporter of niche media into a cultural superpower with global household names in music, film, television and fashion. Japan, by comparison, remains rich in cultural capital but underleveraged in global influence -- soft power.
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