Despite the geopolitical tensions across East Asia, few doubt that the Tokyo 2020 Olympics will boost Japan's inbound tourism. The Japanese word omotenashi, commonly translated as "hospitality," was the keyword in Tokyo's final pitch in 2013 to be host city. It promised the world Japan's legendary reception, should it be selected.
Japan must modernize omotenashi while respecting its philosophy
Technology enables balancing of tradition and agility