Japan needs to switch to sustainable tourism from numbers game

After coronavirus, travelers will want deeper experiences the country can provide

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20200421 empty Shinsekai .jpg

An almost empty Shinsekai street, a famous tourist destination in Osaka, pictured on Mar. 29: it is not all bad news. © Getty Images

Nobuko Kobayashi is Ernst & Young -- Japan -- transaction advisory services managing director and partner.

The coronavirus pandemic throws a huge wrench into our public health system, economy and everyday life, leaving no corner untouched. While the sum of its long-term impact remains immeasurable, one industry already faces a destructive blow, tourism.

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