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Japan needs to switch to sustainable tourism from numbers game

After coronavirus, travelers will want deeper experiences the country can provide

| Japan

Nobuko Kobayashi is Ernst & Young -- Japan -- transaction advisory services managing director and partner.

The coronavirus pandemic throws a huge wrench into our public health system, economy and everyday life, leaving no corner untouched. While the sum of its long-term impact remains immeasurable, one industry already faces a destructive blow, tourism.

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