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Opinion

Japan's 'Miss Contests' reflect society's high demands on women

Nation is not alone in expecting superwomen with both brains and beauty

Nobuko Kobayashi
| Japan
Contestants for the Sophian's Contest 2022 at Sophia University in Tokyo: We can win Miss Cons, be a CEO and be a perfect mother does not mean that we must. (Handout photo from Sophian's Contest 2022)

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon. The views expressed in this article are her own and do not necessarily reflect the views of the global EY organization or its member firms.

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