Japan's 'born equal' women must continue to challenge status quo

Nation's business sector has to double down on achieving gender equity

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The normalization of women in the workplace may accelerate in Japan as the "born equal" generation prepares to take center stage in a few years. © Reuters

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon.

Women filled only two of the 19 roles in the cabinet of new Japanese Prime Minister Shigeru Ishiba that was announced on Oct. 1, but it would be wrong to conclude that the country remains static in normalizing females taking up positions of power. On the contrary, more and more women are moving to center stage in society, although they are unevenly distributed.

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