Japan's brand is stronger than ever. Japan Inc. must tap into it

Nation's influence is on the rise, despite perceptions to the contrary within the country

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People attend the 6th annual Anime NYC in November 2023 in New York. © STRMX

Nick Kapur is associate professor and director of graduate studies at Rutgers University-Camden's Department of History.

In July 1979, U.S. President Jimmy Carter gave his famous "Malaise Speech" in which he diagnosed Americans with a crisis of confidence in themselves. Japan today faces a similar crisis of confidence, even as the Japan brand remains stronger than ever.

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