Justin Hulog is chief studio officer of blockchain technology company Immutable Group in Sydney.
Last year, a digital artwork by the American artist known as Beeple sold for $69.3 million at an online auction held by Christie's.
Focus on moneymaking has led to disappointment and losses


Beeple's digital artwork, "Everydays: The First 5000 Days," here in the background, last year sold for $69.3 million at auction. © GDA/AP
Justin Hulog is chief studio officer of blockchain technology company Immutable Group in Sydney.
Last year, a digital artwork by the American artist known as Beeple sold for $69.3 million at an online auction held by Christie's.