Nobuko Kobayashi - Nikkei Asia

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Nobuko Kobayashi

Nobuko Kobayashi

Nobuko Kobayashi is a partner with EY-Parthenon, the strategic consulting arm of EY Strategy and Transactions. Based in Tokyo, she specializes in the consumer sector with a special focus on multinational corporations operating in Japan.

Should we allow robots to become part of the family?

Society must guard the against unintended consequences of over friendly machines

Post-COVID Japan must stay open

Jexit is a recipe for global irrelevance

Can Japan have prosperity without growth?

Accepting population decline opens a new path

Men must change to reverse Japan's rapidly declining birthrate

At work and at home, it is crucial for men to do their share

Japan must reform its antiquated marriage laws

Allowing women to retain their maiden name challenges deep-rooted patriarchal beliefs

Japan Inc should use COVID-19 to end excessive formality

Disruption to office life offers the chance to reset a deeply conservative culture

Why having women at the top is not enough

Gender balance at all levels trumps the peril of 'womenwashing'

Meetings with women that 'take too long' are a good thing

Nonconforming minorities need to challenge groupthink

Japan must love its stay-at-home spouses more

Increased flexibility at the office will allow nation to revalue housework

C-suite the last frontier for foreigners eyeing Japan Inc.

Increase in background diversity of leadership is a hopeful sign

Japan's Naoki Hanzawa is a TV hero. But is he a role model?

Popular drama protagonist encourages workaholic mentality

How Japan's new leader can turn womenomics into a success

Suga administration needs to tackle fundamental inequities built into the system

Japan must break the glass fence keeping mothers at home

Raised awareness brought about by COVID-19 an opportunity for fundamental change

Can COVID-19 crisis trigger the revival of regional Japan?

New generation of urban professionals finally contemplate life outside Tokyo

Kawaii culture hurts Japanese women in business

Baby animals are cute but female adults, especially in the workplace, need not be

Pandemic prompts Japan Inc. to question traditional way of working

As workers embrace a virtual approach, changes are here to stay

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Japan's language gender divide hurts women at work

They are expected to use separate vocabulary and more demure tones

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Japan needs to switch to sustainable tourism from numbers game

After coronavirus, travelers will want deeper experiences the country can provide

Japanese companies can no longer expect lifetime loyalty from workers

Millennials want career mobility and stimulating work, not slow progress

Every day is International Men's Day in Japan

Country must fight misogyny and sexual harassment from the ground up