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Nobuko Kobayashi

Nobuko Kobayashi

Nobuko Kobayashi is a partner with EY-Parthenon, the strategic consulting arm of EY Strategy and Transactions. Based in Tokyo, she specializes in the consumer sector with a special focus on multinational corporations operating in Japan.

Mending link between politics and people can reinvigorate Japan

We must embrace democratic values by advancing the liberal agenda

Former princess Mako's marriage holds a mirror to Japan

Controversial union shows why reform to patriarchal system should start at the top

All the best stuff is made in Japan, but is that sustainable?

Local manufacturers can remain competitive if they stay relevant

Can a kinder capitalism mend broken confidence in America?

U.S. has a chance to redefine its leadership

Should we allow robots to become part of the family?

Society must guard the against unintended consequences of over friendly machines

Post-COVID Japan must stay open

Jexit is a recipe for global irrelevance

Can Japan have prosperity without growth?

Accepting population decline opens a new path

Men must change to reverse Japan's rapidly declining birthrate

At work and at home, it is crucial for men to do their share

Japan must reform its antiquated marriage laws

Allowing women to retain their maiden name challenges deep-rooted patriarchal beliefs

Japan Inc should use COVID-19 to end excessive formality

Disruption to office life offers the chance to reset a deeply conservative culture

Why having women at the top is not enough

Gender balance at all levels trumps the peril of 'womenwashing'

Meetings with women that 'take too long' are a good thing

Nonconforming minorities need to challenge groupthink

Japan must love its stay-at-home spouses more

Increased flexibility at the office will allow nation to revalue housework

C-suite the last frontier for foreigners eyeing Japan Inc.

Increase in background diversity of leadership is a hopeful sign

Japan's Naoki Hanzawa is a TV hero. But is he a role model?

Popular drama protagonist encourages workaholic mentality

How Japan's new leader can turn womenomics into a success

Suga administration needs to tackle fundamental inequities built into the system

Japan must break the glass fence keeping mothers at home

Raised awareness brought about by COVID-19 an opportunity for fundamental change

Can COVID-19 crisis trigger the revival of regional Japan?

New generation of urban professionals finally contemplate life outside Tokyo

Kawaii culture hurts Japanese women in business

Baby animals are cute but female adults, especially in the workplace, need not be

Pandemic prompts Japan Inc. to question traditional way of working

As workers embrace a virtual approach, changes are here to stay