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Nobuko Kobayashi

Nobuko Kobayashi

Nobuko Kobayashi is a partner with EY-Parthenon, the strategic consulting arm of EY Strategy and Transactions. Based in Tokyo, she specializes in the consumer sector with a special focus on multinational corporations operating in Japan.

Rewire global capitalism to save the planet

Sustainability should be a team effort between market and the state

Japan's economic emergency requires more than 'new capitalism'

Fumio Kishida should focus on reinvigoration, not reinvention

Rolling with the punches hurts Japanese women

Grassroots actions must challenge the norm

COVID boom in collectibles adds value to society

Luxury items withstand time, and economic bubbles too

Normalize entrepreneurism to revive Japan's economy

Innovation springs from being unconfined by rules

Mending link between politics and people can reinvigorate Japan

We must embrace democratic values by advancing the liberal agenda

Former princess Mako's marriage holds a mirror to Japan

Controversial union shows why reform to patriarchal system should start at the top

All the best stuff is made in Japan, but is that sustainable?

Local manufacturers can remain competitive if they stay relevant

Can a kinder capitalism mend broken confidence in America?

U.S. has a chance to redefine its leadership

Should we allow robots to become part of the family?

Society must guard the against unintended consequences of over friendly machines

Post-COVID Japan must stay open

Jexit is a recipe for global irrelevance

Can Japan have prosperity without growth?

Accepting population decline opens a new path

Men must change to reverse Japan's rapidly declining birthrate

At work and at home, it is crucial for men to do their share

Japan must reform its antiquated marriage laws

Allowing women to retain their maiden name challenges deep-rooted patriarchal beliefs

Japan Inc should use COVID-19 to end excessive formality

Disruption to office life offers the chance to reset a deeply conservative culture

Why having women at the top is not enough

Gender balance at all levels trumps the peril of 'womenwashing'

Meetings with women that 'take too long' are a good thing

Nonconforming minorities need to challenge groupthink

Japan must love its stay-at-home spouses more

Increased flexibility at the office will allow nation to revalue housework

C-suite the last frontier for foreigners eyeing Japan Inc.

Increase in background diversity of leadership is a hopeful sign

Japan's Naoki Hanzawa is a TV hero. But is he a role model?

Popular drama protagonist encourages workaholic mentality