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Normalize entrepreneurism to revive Japan's economy

Innovation springs from being unconfined by rules

| Japan
High rise buildings at Shinjuku district in Tokyo: Japan's biggest problem is that it needs more entrepreneurs.   © AP

Nobuko Kobayashi is a partner with EY Strategy and Consulting Co., Ltd., Strategy and Transactions -- EY-Parthenon.

Across the Zoom screen, 34-year-old Yuka Kojima exudes an earnest air with little self-pretension. Wearing minimal makeup, she could have easily passed for a college student. Yet Kojima is a seasoned entrepreneur with two startups under her belt.

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