ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

Normalize entrepreneurism to revive Japan's economy

Innovation springs from being unconfined by rules

| Japan
High rise buildings at Shinjuku district in Tokyo: Japan's biggest problem is that it needs more entrepreneurs.   © AP

Nobuko Kobayashi is a partner with EY Strategy and Consulting Co., Ltd., Strategy and Transactions -- EY-Parthenon.

Across the Zoom screen, 34-year-old Yuka Kojima exudes an earnest air with little self-pretension. Wearing minimal makeup, she could have easily passed for a college student. Yet Kojima is a seasoned entrepreneur with two startups under her belt.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more