Perceptions of Japan have never been better, but that is not enough

Authorities need to focus more on competitiveness and efficiency

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20231222 Mt. Fuji

(Photo by Takayuki Matsunaga)

Nancy Snow is principal of Global Persuasion Strategies, a Tokyo-based consultancy, and Fulbright professor of public diplomacy at Panteion University of Social and Political Sciences in Athens. She is the author of "The Mystery of Japan's Information Power."

Nearly 45 years ago, a book called "Japan as Number One" reached the bestseller charts amid worries in the U.S. about the country's relative decline.

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