Pinduoduo and Luckin Coffee show China's corporate governance dilemmas

CEOs acting as chairmen and fake sales highlight weaknesses in system

20200713 Colin Huang Pinduoduo.JPG

It is noteworthy that Colin Huang, pictured in July 2018, says his new focus will be corporate governance. © CNS/Reuters

Li Jiao is a partner at Buren N.V., an international law firm headquartered in the Netherlands with offices in Beijing and Shanghai.

Founded by Colin Huang in 2015, Pinduoduo has grown at lightning speed to become a front-runner in China's online retail market. With a group-buying model that is attractive to price-sensitive shoppers, Pinduoduo now has more than 600 million active customers.

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