Matthew Driver is executive vice president, head of Services, Asia Pacific, at Mastercard.
In a challenging economic environment, shoppers are increasingly adopting value-seeking behaviors and looking for convenient, relevant and seamless retail experiences across a greater range of online and offline touchpoints. From retailer apps, connected TVs, smart devices and social media to physical stores, events and trade shows, consumers are actively adapting their shopping habits, switching brands, trying new digital shopping methods, and opting for private-label brands.
