Samiran Gupta is vice president, stakeholder engagement and managing director, Asia-Pacific for Internet Corporation for Assigned Names and Numbers (ICANN)
Asia is one of the most culturally diverse areas in the world, especially when it comes to the number and variety of scripts in use across the region. It also is home to some of the world's leading technology hubs. Yet online, billions of people face a daily challenge in something as simple as using their own script when they want to buy things, join a webinar, sign up for a newsletter, or even fill in travel customs and immigration forms.





