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'Squid Game' shows hard economics of South Korea's soft power

Success of cultural exports shows how the country's cultural wave is spreading

| South Korea
Netflix claims that "Squid Game" has generated $900 million.   © Netflix/Kyodo

Alice Wang is an Asia-focused portfolio manager at Quaero Capital, an investment manager.

Critics scoffed back in 2006 when South Korean entertainment company CJ E&M said that soon the world would be watching "two to three Korean movies a year, eat Korean food one or two times per month, watch one to two Korean dramas per week and listen to one to two Korean songs per day."

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