ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Opinion

'Squid Game' shows hard economics of South Korea's soft power

Success of cultural exports shows how the country's cultural wave is spreading

| South Korea
Netflix claims that "Squid Game" has generated $900 million.   © Netflix/Kyodo

Alice Wang is an Asia-focused portfolio manager at Quaero Capital, an investment manager.

Critics scoffed back in 2006 when South Korean entertainment company CJ E&M said that soon the world would be watching "two to three Korean movies a year, eat Korean food one or two times per month, watch one to two Korean dramas per week and listen to one to two Korean songs per day."

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more