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Stop selling skin-whitening products, do not just change their names

Unilever, Johnson & Johnson and others have responsibility to fight colorism in Asia

| India
Fair & Lovely's marketing communication has always hammered home the message that fairer is better.   © NurPhoto/Getty Images

Charukesi Ramadurai is an Indian freelance journalist, currently living in Kuala Lumpur.

In late June, when corporate giant Unilever announced its decision to remove the word "fair" from its blockbuster skin-whitening brand Fair & Lovely, popular in South and Southeast Asia, it felt like too little, too late.

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