Sustainability is sustainable for corporate leaders

Although no longer a buzzword, the idea has become a normal part of progress

Avatar
20250127 sdg goals

The lack of common standards for sustainable investing, along with competing theories of sustainability, have exasperated investors, the media, and the public at large.  © AP

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon.

Sustainability, until recently the star of Davos presentations and a top priority for corporate leaders, would, on the surface, appear to be on life support. Post-pandemic inflation and escalating geopolitical tensions have overshadowed long-term sustainability goals for many leaders.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.