Wolfgang Fengler is CEO of World Data Lab, a Vienna-based data science company.
Every one of us is part of a generation. I am Generation X, which feels like the forgotten generation. Everyone talks about Generation Z, including at my company World Data Lab, which just launched its latest World Consumer Outlook, together with NielsenIQ. Previously, millennials were in the limelight. There is also a continuous focus on baby boomers, who are now retiring en masse and reshaping the consumer trends in North America, Europe and Japan.
