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The Olympics are here but at what cost to Japan's reputation?

Tokyo has overplayed its cultural exceptionalism hand from the start

| Japan
Illuminated Olympic rings, pictured in Yokohama on July 9: Japan chose the homegrown approach.   © Sipa/AP

Dr. Nancy Snow is Pax Mundi (World Peace) Professor of Public Diplomacy at Kyoto University of Foreign Studies.

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