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The Samsung sandwich

Squeezed between Apple and Chinese rivals, South Korean giant must break out with innovations

| South Korea
Samsung smartphones need to stand out from the pack.   © Reuters

In 2007, Samsung Chairman Lee Kun-hee observed that South Korea was "sandwiched" uncomfortably between high-tech developed economies and low-cost China.

Eleven years on, Korea's biggest company is itself caught in the middle. On top side, there is Apple with its $1 trillion valuation and enviable pipeline of consumer favorites. On the bottom, cheaper Chinese brands are going global in a hurry and eating Samsung's lunch.

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