The collapse of 'Brand America' under Trump

US CEOs must refuse to dim the values that gave them a global edge

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2025-04-10 US flag

'Brand America' once carried over from the U.S. government to its corporates as they expanded offshore. © Reuters

Steven Okun serves as CEO of APAC Advisors, a geostrategic and responsible investment consultancy based in Singapore. He served as Deputy General Counsel at the U.S. Department of Transportation in the Administration of President Bill Clinton.

"The United States served as the world's organizing nation -- sometimes for good, sometimes not. But it functioned as a guiding light for stability," Mike McCurry, White House press secretary under President Bill Clinton, told me recently.

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