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The enduring tyranny of the beauty myth

Asia Pacific rapidly becoming the epicenter of a global beauty industrial complex

| China
A cosmetics advertisement in Tokyo: in the beauty industry, a high proportion of Japanese advertisements feature white European models.   © AP

Natalie Kyriacou is a social entrepreneur, management consultant and the CEO of My Green World, a Melbourne-based social enterprise dedicated to addressing global wildlife and environmental challenges through innovative, youth-focused education.

For centuries, beauty has been the currency of womanhood, transcending class, culture, and time. More valuable than intelligence, athleticism, confidence, or kindness, physical beauty has always been a woman's most precious commodity.

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