The gig economy is liberating Japanese corporate drones

Entrepreneurial ideas can bypass bureaucracy to directly reach the market

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20240530 freelancer

Modern technology can arm an individual with access and knowledge traditionally afforded only through being part of a large organization. (Sipa via AP Images)

Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon.

The freelance work style, which got a boost from the COVID-19 pandemic's normalization of remote work, evokes both fear and hope in the minds of salaried workers in Japan.

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