To revive investor interest, Thailand needs more than salesmanship

Structural reform needed to make country competitive with neighbors

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20240409 Laem Chabang Port

Laem Chabang port in 2020: Thailand has been slow to adjust to the changing nature of globalization. (Photo by Akira Kodaka)

Pavida Pananond is a professor of international business strategy at the Thammasat Business School of Thammasat University in Bangkok.

Since assuming office as Thailand's prime minister last August, Srettha Thavisin has trotted around the globe trying to convince world leaders and global CEOs that his country is back in business after nearly a decade of military-backed government and political uncertainty.

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