Nobuko Kobayashi co-leads the Japan consumer practice of global strategy consulting group EY-Parthenon. Kyle Lawless is a director at EY-Parthenon in Tokyo.
The real shock for CEOs under Trump 2.0 isn’t tariffs, it’s the breakdown of the global system the U.S. built and guaranteed. Businesses must digest this departure from the past through an honest self-review and strategic reassessment thereupon.
