Trump's 60% tariffs on Chinese goods would bite Apple the hardest

Raise prices or lower margins? The dilemma for brands that manufacture in China

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The iPhone 16 Pro is seen at an event at the Steve Jobs Theater on its campus in Cupertino, California, U.S., in September 2024. © Reuters

Yuqing Xing is a professor of economics at the National Graduate Institute for Policy Studies in Tokyo.

Donald Trump will return to the White House after winning the U.S. presidential election on Nov. 5. While campaigning, one of the core economic policies Trump sold to American voters was an imposition of a 60% tariff on products imported from China and a 10% tariff on imports from everywhere else. Robert Lighthizer, who served as U.S. trade representative in Trump's previous administration, told Wall Street investors last month that Trump would quickly implement these tariff plans once he enters office.

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