Trump's tariff-hit partners must learn the art of the headline

The best defense is not economic logic but owning the narrative before Trump does

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2025-03-31 tariffs

U.S. President Donald Trump holds an executive order about a tariffs increase, flanked by U.S. Commerce Secretary Howard Lutnick, in the Oval Office of the White House on Feb. 13, 2025. © Reuters

Jonathan Grady is founding principal of The Canary Group, an artificial intelligence-driven forecasting service based in New York.

From Brussels to Seoul to Tokyo, America's trading partners are bracing for billions of dollars in tariffs. As President Trump escalates his trade agenda, countries are scrambling to strike deals to avoid an economic squeeze. But the real test is not just making a deal -- it is structuring it so Trump can claim victory while the other side locks in favorable terms.

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