Rupa Subramanya is a researcher and commentator. She is a distinguished fellow of the Asia Pacific Foundation of Canada and the co-author of "Indianomix: Making Sense of Modern India."
When the acronym BRIC was first coined by Goldman Sachs chief economist Jim O'Neill back in 2001, it was seen as being more than a little flaky and having little analytical content beyond being a good way to package and market the products offered by one of the world's top investment banks.
