ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Opinion

WeWork 'cult' bedevils the Warren Buffett of Japan

Hulu documentary asks tough questions of SoftBank's Masayoshi Son

| Japan
Masayoshi Son speaks during a news conference in February 2020: why he fell so hard for Neumann's snake oil.   © NurPhoto/Getty Images

William Pesek is an award-winning Tokyo-based journalist and author of "Japanization: What the World Can Learn from Japan's Lost Decades."

Hulu's new WeWork documentary is tough on former CEO Adam Neumann and the founder worship that leads many Silicon Valley investors astray. It is arguably even harder on SoftBank founder Masayoshi Son, and for a good reason.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more