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Why Nintendo should buy Roblox

Japanese games giant should extend experience to global community of online players

| Japan
A kid adds a face mask to her character on Roblox: Nintendo and Roblox would create the next generation of fans of Nintendo intellectual property.   © Reuters

David Gibson, CFA, is chief investment adviser at Astris Advisory Japan. He specializes in the games and internet sectors.

Nintendo has grown Switch to be a major product, potentially eclipsing the success of the Wii console, and its games continue to be among the most successful ever made.

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