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Why having women at the top is not enough

Gender balance at all levels trumps the peril of 'womenwashing'

| Japan
We must be wary of "womenwashing."   © Reuters

Nobuko Kobayashi is a partner with EY Strategy and Consulting Co., Ltd., Strategy and Transactions -- EY-Parthenon.

Greenwashing is an act by a corporation that, sensing the rising tide of environmental, social and corporate governance, exaggerates -- or even fakes -- how environmentally progressive it actually is. How to clamp down on the practice has become an important issue to investors.

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