Australia's 2019-20 bush fire season, raging out of control for months now, has burned over 15 million hectares of land, killing at least 30 people and an estimated billion animals. The air quality in major population centers has been worse than in some of the world's most notoriously polluted cities.
So how has the government reacted? Prime Minister Scott Morrison was heavily criticized for holidaying in Hawaii at the height of the fires, and his government has struggled to craft a coherent political communication strategy in response to the disaster.
