SEOUL -- For one woman here, South Korea's year-old anti-graft law means never having to buy another designer scarf -- for your child's teacher.
"You don't have to worry about what to give the teacher anymore" for Teachers' Day, she cheerfully reports, referring to the May holiday. She recalls spending on name-brand accessories while wearing cheap ones herself. With academic background as crucial as it is to South Korean children's futures, parents would do what they could on this day to keep their child in the teacher's good books. That has changed.
A year after South Korea tightly capped gifts to figures including the likes of private-school teachers and journalists, this shock treatment for the nation's chronic wine-and-dine culture appears to have won wide support -- though eating and drinking establishments are pushing back as sales suffer.
A whopping 89% of the general public and 95% of civil servants supported the new law in a September survey by the Korea Institute of Public Administration, suggesting that both givers and recipients view the legislation positively.
Spending on gifts and entertainment slid 15% on the year in the first half of 2017 at 500 major domestic corporations, according to South Korean private research firm CEO Score. Three out of four companies cut back on this expense, despite a 6% increase in sales for the period, suggesting that the law had an effect.
Changes can also be seen in consumer habits. During the fall harvest holiday of Chuseok, a prime gift-giving season, sales of items priced under the legal limit of 50,000 won ($43) for presents were up more than 50% on the year at Lotte Shopping unit Lotte Department Store.
But restaurants have been hit hard. The graft law caps meal gifts at 30,000 won, far below what would previously have been normal to spend. Sales were down at 66% of 420 businesses surveyed from Sept. 11 to Sept. 16 by the Korea Foodservice Industry Research Institute. The average decline was 22%.
Restaurants have appealed to the government to raise the cap, saying that they are responding with staff cuts and menu revisions but that at this rate will have to close a significant number of locations, possibly for good.
There were 4,052 reported breaches of the anti-graft law -- known as the Kim Young-ran Act for the former judge who proposed it -- in the 10 months through July, according to a survey of public institutions by the Anti-Corruption and Civil Rights Commission. Fines were imposed in 29 cases, and 11 led to prosecution and criminal penalties.
Having friends in high places matters in South Korea's culture of personal connections. The new law appears to be having a restraining effect on the lavish entertaining blamed for breeding corruption and impropriety. That said, some corporations worry about having fewer chances to speak frankly with civil servants.