Apple Daily's feud with former Hong Kong chief proves costly

Newspaper faces advertising squeeze even as it struggles with falling readership

20190510 Apple Daily

Apple Daily, a Hong Kong newspaper known for its critical stance toward the Chinese government, is locked in a feud with former Hong Kong Chief Executive Leung Chun-ying. © Reuters

TAKESHI KIHARA, Nikkei staff writer

HONG KONG -- Former Hong Kong Chief Executive Leung Chun-ying has made a daily habit of carefully scanning a Hong Kong newspaper he detests. If he spots a full-page advertisement in the Apple Daily, Leung uploads an image of the ad, clearly showing the name of the advertiser, to his Facebook page.

Apple Daily is known for its strongly anti-Beijing editorial stance and its founder, Jimmy Lai Chee-ying, is an ardent supporter of Hong Kong's pro-democracy movement. So it is hardly surprising that Apple Daily has been a thorn in Leung's side ever since the pro-China politician took Hong Kong's top job in 2012. He was succeeded by Carrie Lam in 2017.

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