China fines Sony for ad to launch event on battle anniversary

Beijing says 'dignity' hurt by insensitivity over 1937 clash that triggered war

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Sony's Chinese unit has apologized for planning a product launch event on July 7, the anniversary of Japan's invasion of China in 1937. © Reuters

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Chinese authorities said they have slapped a fine of 1 million yuan ($155,500) on Sony Group's Chinese subsidiary over violations of advertising laws.

The electronics-to-entertainment conglomerate faced criticism in China this summer after announcing plans to hold a product launch event on July 7, the anniversary of the clash between Japan and China in 1937 that led to the full-blown Second Sino-Japanese War.

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