ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print

China fines Sony for ad to launch event on battle anniversary

Beijing says 'dignity' hurt by insensitivity over 1937 clash that triggered war

Sony's Chinese unit has apologized for planning a product launch event on July 7, the anniversary of Japan's invasion of China in 1937.   © Reuters

BEIJING -- Chinese authorities said they have slapped a fine of 1 million yuan ($155,500) on Sony Group's Chinese subsidiary over violations of advertising laws.

The electronics-to-entertainment conglomerate faced criticism in China this summer after announcing plans to hold a product launch event on July 7, the anniversary of the clash between Japan and China in 1937 that led to the full-blown Second Sino-Japanese War.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more