ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter

Doraemon under attack as a bad influence on children in India, Pakistan

Doraemon, pronounced as "Dohremon" in Hindi, is hugely popular in India.

NEW DELHI -- Beloved Japanese manga character Doraemon might seem to be an unlikely source of serious controversy.

But in India and Pakistan, the chubby blue robotic cat has become a target of bitter criticism from some politicians and social activists. They are campaigning to ban the popular character from television.

In late July, Ashish Chaturvedi, 29, a prominent social activist in central Madhya Pradesh state, sent a letter to various organizations in India urging a ban on the Doraemon anime series. The recipients of the letter included the central government, the state government, a self-censorship organization for entertainment programs, and two broadcasters airing the Doraemon series, including Disney India.

The letter enumerates examples of bad influences the TV series is having on children in India. It claims, for instance, that many children have acquired some of the bad traits of one of the central characters, Nobita, a silly and unmotivated pre-teen boy. Doraemon is continually having to help the hapless Nobita get out of various scrapes. In the letter, Chaturvedi alleges that children emulating Nobita have started refusing to do their homework and speaking to their parents and teachers impolitely. He also criticizes Nobita for openly saying to a girl in his class, "I like you very much."

This is no laughing matter in the conservative country. In an interview with The Nikkei, Chaturvedi said a recent major scandal prompted him to launch the campaign to banish the cartoon cat.

In 2013, it was revealed that huge numbers of young people had bribed fixers and political operatives to rig the official examinations for highly coveted government jobs and admissions to state-run colleges in Madhya Pradesh. The scandal led to 2,000 arrests, according to a local newspaper.

Chaturvedi himself blew the whistle on the scam.

He visited numerous families to identify the direct and indirect causes of the scandal, and heard mothers complain that their children had started behaving badly after watching the Doraemon series. The mothers said their children had begun to defy their parents and refuse to do their homework.

Chaturvedi became convinced that the anime series is having a serious negative impact on the future of children for two reasons. Firstly, it takes children into an unrealistic fantasy world. Secondly, it shows children that any problem can be solved by gadgets that Doraemon takes out of his famous "4D Pocket," such as an "anywhere door" that opens wherever the user wants, and a "bamboo copter" that allows the user to fly.

The activist is concerned that the anime series could plant seeds of another test-fixing scandal.

In early August, soon after Chaturvedi sent out the letter, an opposition politician in Pakistan's Punjab Province submitted a resolution to the local assembly calling for a ban or restriction on the broadcasting of the Doraemon series.

Pakistan's opposition PTI party issued this statement calling for a ban or restriction on broadcasting of the Doraemon TV series.

The politician is a member of the Pakistan Tehreek-e-Insaf (PTI), a political party led by former national cricket star Imran Khan.

Mehmood ur Rashid, a senior PTI member, told The Nikkei that the TV ban on Doraemon is the politician's personal proposal, not the party's.

But he nevertheless expressed critical views about the anime. In each episode of the show, a gadget does what the student should do himself. This could cause children to develop a tendency to depend on help from others instead of trying to solve problems on their own, Rashid argued.

He also pointed out that the Hindi language version of the series that is aired in India, is broadcast in Pakistan instead of a new version dubbed into Urdu, the local language. The fact that Nobita plays happily with Shizuka, a girl in his class at school, is another factor that runs counter to Pakistani and Muslim culture, according to the politician. 

But the focus of criticism is the 4D Pocket, which contains a tool to solve every problem.

Huge popularity

The Doraemon manga series, written and illustrated by the Fujiko Fujio manga artist duo, was first published in 1969 during the era of Japan's phenomenal economic growth. It raised exciting expectations among Japanese children that they would see amazing new technologies and unimaginable new products in the near future.

But many Doraemon episodes also offer the lesson that no tool, however powerful and convenient, can be an answer to all problems. These episodes were designed to teach children that they were destined to keep making mistakes unless they became wise. Nobita is therefore considered a good example of what not to do and how not to behave.

In India and Pakistan, where the Doraemon TV series started broadcasting a decade before, the cartoon cat is hugely popular. The "Ban Doraemon" campaign could also be a reaction to its popularity.

But there are some differences in the social context between the Japan in the early days of Doraemon and today's world, which already has technologies and products similar to a few anticipated by the manga series.

The product most symbolic of the show's technological future is the smartphone.

Holding his own smartphone in his hand, Rashid said he was concerned that Doraemon's influence could make children dependent on these kinds of gadgets and neglect their studies.

In India, where there is a wide income gap, wealthy parents tend to play the role of Doraemon for their children. The scandal uncovered by Chaturvedi is the tip of the iceberg. Money and social contacts are being used as convenient "gadgets."

As the self-censorship body has rejected Chaturvedi's request for the ban on the Doraemon series, he is considering taking the case to court. Pakistan's Punjab provincial assembly plans to discuss the matter during a session that starts in mid-October.

It may seem absurd to place all the blame for many social and educational problems on Doraemon. Nevertheless, the progress of the anti-Doraemon campaigns in the two countries deserves close monitoring.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this monthThis is your last free article this month

Stay ahead with our exclusives on Asia;
the most dynamic market in the world.

Stay ahead with our exclusives on Asia

Get trusted insights from experts within Asia itself.

Get trusted insights from experts
within Asia itself.

Try 1 month for $0.99

You have {{numberArticlesLeft}} free article{{numberArticlesLeft-plural}} left this month

This is your last free article this month

Stay ahead with our exclusives on Asia; the most
dynamic market in the world

Get trusted insights from experts
within Asia itself.

Try 3 months for $9

Offer ends October 31st

Your trial period has expired

You need a subscription to...

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers and subscribe

Your full access to Nikkei Asia has expired

You need a subscription to:

  • Read all stories with unlimited access
  • Use our mobile and tablet apps
See all offers
NAR on print phone, device, and tablet media

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more